Wednesday, April 13, 2011

Cosmetics Test Expo - New to the HuLST Expo for 2012

Inaugurating a new era in cosmetics testing



Cosmetics industry testing professionals, mark your calendars: The inaugural Cosmetics Test Expo 2012, to be held at koelnmesse in Cologne, Germany, next February 7, 8 and 9, will be the one trade fair you cannot miss. A HuLST Expo umbrella event.

Consumer trust is the key to the cosmetics industry, which in 2009 generated EUR 69.5 billion in Europe alone, about one-third of the global market. European consumers know their shampoos, hair dyes, moisturizers and cleansers, anti-ageing and anti-cellulite creams, antiperspirants, sunscreens, toothpastes and fragrances are safe.


Product safety is the backbone to consumer confidence, but it is not the only strength of today’s cosmetics industry. Consumers demand that products work, that they deliver on their promises. And in recent years, consumers are looking for more natural products. How does the cosmetics industry meet these demands?

Testing is the only means to ensuring cosmetics are safe, that they work and can be formulated with more natural ingredients.

Cosmetics Test Expo 2012 will showcase the latest in cosmetics testing processes, equipment and legislative requirements. Visitors will want to participate in the Expo’s Forums and Workshops, which will focus on how manufacturers must conduct safety assessments of new products under the European Union’s new Cosmetic Regulation, which was published in 2009 and comes fully into force in mid-2013.

The European cosmetics industry is working hard toward the final goal of the new legislation, which is that no cosmetic product containing an ingredient safety tested using animals, will be allowed for sale in Europe.

Cosmetics Test Expo 2012 will examine the industry’s progress in the development of alternative testing methods.

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